we’re driven by our love for cannabis, but our core values make us... up.

our
values

we believe in the power of music

we look Up!

we keep it real

we are responsible

these are good times

up to
some good

Living by our values means being good. And being an active member of the communities we belong to. From our founding role in the Global Cannabis Partnership, to our mission to support the music industry through organizations and initiatives like Unison, SOCANs Singer & Songwriter Camps and Farms for Change to collaborating with Niagara college and its students on both growth and business programs -- real action is what turns talk into walk.

our cannabis